HOW WE CAN HELP YOU
We can connect you to a large audience of high net worth, highly educated, local and international professionals and businessmen.
Our audience has a uniquely international lifestyle. Some are living, working or studying abroad; some are actively researching the different countries we write about – for work and pleasure; while others are preparing for a relocation abroad.
Our audience may have different reasons for reading The Valley Journal, but what connects them is the spirit of adventure, a desire to travel, a need to experience the world and a curiosity of wanting to know more.
To help you successfully reach our unique audience The Valley Journal offers a wide-ranging commercial portfolio; from sponsored content (native advertising), to targeted banner ads and much more.
OUR AUDIENCE
Our audience is unlike any other globally. From humble beginnings in 1991, we have a growing weekly readers worldwide, as well as followers across social media.
Our readers are highly educated- 92% of our readers have at least a college/university degree.
- 43% have a Masters degree or equivalent.
- Our readers are highly engaged
- They have signed up for our newsletters.
- Many followers on social media.
- Our readers wield influence
- 27% are senior decisionmakers.
- 24% have relative good annual income.
- 58% work in organizations with over 100 employees.
72% of readers trust The Valley Journal as their leading news source in Region 2 (Cagayan Valley) and neighboring regions in Luzon.
Advertising Options
Native advertising is the most effective way of reaching our audience in a non-intrusive way, brought to them by a source they trust.
Native advertising
In a nutshell, native advertising is much like sponsored content but with the unique tone & feel of The Valley Journal style of journalism.
You will collaborate with The Valley Journal’s Creative Studio team who will help you get your message to resonate with our readers in a tone of voice that they know and trust.
Why should you use native advertising?
- Increased brand exposure: native advertisement are viewed 52% more frequently than banner ads
- Better story-telling and thought-leadership integration
- Potential reach is greater to suitable audiences: the world’s largest reach of international professional living abroad
- Adblock friendly, complimentary to other ads
- Provides long tail exposure and SEO
Native advertising: A simple process
1. Ideation
We will work with you to find the best angle & format for your message.
2. Creation
Our team will create the content, publish it on our sites and promote it through our social media channels.
3. Optimization
Our experienced team will analyze & optimize continually to drive the response you need.
Banners, video and interactive solutions
To enhance your campaign or increase the longevity of your products and services exposure, your marketing teams can consider:
- Tactical banner advertising
- Targeted social media
- Branded video
- Podcasts
- Surveys/Quizzes