DTI-Region 2 Otop NextGen sustains direction for product development
TUGUEGARAO CITY, Cagayan (May 23)—Taking off from the design direction of product development last year which focused on culture-oriented and tradition-based approach, the Department of Trade and Industry (DTI) in Region 2 through its One Town One Product (Otop) Next Generation (NexGen) program conducted information sessions for the 2021 food and non-food beneficiaries of the program via Zoom on May 18.
This session was the first phase of the intervention of the product development program which aimed to capacitate and upgrade the micro, small, and medium enterprises (MSMEs) in terms of product label requirements, brand development, and product DTI design trends in the global market.
It also provided the participants an orientation on the results of the cultural mapping conduc...